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The new JRC
For the first time in many years, I am actually excited to be in the newspaper business.
I just got back from a publisher's conference in Pennsylvania near our headquarters in Yardley, where I got to meet our company's new CEO, John Paton. His vision for our company will most certainly put a more positive spin on the term "JRC." It will also help move our company towards the future, where we need to be.
Newspapers are not dead - yet - they may not ever die. The question is, how do we keep going as a company with less and less demand for print products? The answer: We become a media organization that operates 24/7.
No longer is the main concern the nightly deadline or just "getting the paper out." Technically, we "get the paper out" every hour of every day. On the Internet, our deadline is NOW, and we need to work fast and efficiently at all hours of the day.
To help bring all JRC newspapers up to speed, Paton sent all publishers and editors who attended the conference back to their home newspapers with a Flip Cam - a tiny little thing that takes up to 2 hours of video with the push of a button. Within 30 days, all reporters at all JRC newspapers will carry one in their pockets.
The news business is changing - fast. Here at The Middletown Press, we are on board with those changes and we can't wait to become more visible on the web and to update our readers throughout the day with what happens in Middlesex County.
I just got back from a publisher's conference in Pennsylvania near our headquarters in Yardley, where I got to meet our company's new CEO, John Paton. His vision for our company will most certainly put a more positive spin on the term "JRC." It will also help move our company towards the future, where we need to be.
Newspapers are not dead - yet - they may not ever die. The question is, how do we keep going as a company with less and less demand for print products? The answer: We become a media organization that operates 24/7.
No longer is the main concern the nightly deadline or just "getting the paper out." Technically, we "get the paper out" every hour of every day. On the Internet, our deadline is NOW, and we need to work fast and efficiently at all hours of the day.
To help bring all JRC newspapers up to speed, Paton sent all publishers and editors who attended the conference back to their home newspapers with a Flip Cam - a tiny little thing that takes up to 2 hours of video with the push of a button. Within 30 days, all reporters at all JRC newspapers will carry one in their pockets.
The news business is changing - fast. Here at The Middletown Press, we are on board with those changes and we can't wait to become more visible on the web and to update our readers throughout the day with what happens in Middlesex County.
posted by The Middletown Press at
1:42 PM
2 Comments:
I think you are doing a wonderful job at reporting local news. I am sure it is not easy to move paper? journalism to the internet and the competition is fierce. I look forward to watching the online Press grow as a presence on the internet. Keep up the good work.
Wow. Flip cams. How progressive, utilizing a technology that's been in consumer hands for two years. John Paton must be a friggin' genius. What next? Live video blogging? That's sooo 2008.
Leave the video to the nicely-coiffed TV "reporters." If print reporters don't do their job - writing - TV reporters won't have anyone to steal from.
BTW, I think your reporters will have a tough time taking notes and holding a Flip camera steady.
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