Monday, March 1, 2010

Living in Twitterland

Twitter is serving an increasingly important role for newspapers.

With the help of our Twitter account, we can reach out to a wider audience and draw them back into our web site with enticing tweets in less than 140 characters.

Headline writers are often the best at writing Twitter updates, because their job already consists of mending the words so they fit just right.

Last Friday, I received some ideas from our online specialists in the company on how to increase our Twitter audience, and I've spend almost the entire weekend engulfed in Twitterland. It worked, though, since our followers (the people who sign up to read your Twitter updates) more than doubled by Monday morning. When I last checked a few minutes ago, The Middletown Press was at 578 followers - and we surpassed our sister paper in Torrington, The Register Citizen, around 6 p.m. tonight.

The only problem with Twitter is that it can be very addicting, especially as you sit there and watch the numbers slowly go up, up, up. "Just one more," I thought to myself this afternoon. "Just one more tiny follower and then I get to go home."
An hour later, I was still sitting in front of the computer.

If you want to see what The Middletown Press is up to on Twitter, CLICK HERE.
If you want to follow our sports department on Twitter, CLICK HERE.

2 Comments:

Anonymous Anonymous said...

Dear Editor, I sent a comment to your publisher asking him to change his blog picture. It looks as if he is wearing an ascot and I find ascots to be creepy things for men to wear, or women for that matter. Please help him find a suitable picture. Thank you

March 5, 2010 at 9:33 AM 
Anonymous Anonymous said...

I think that comment may be in need of editing. It almost reads as if one can wear a woman? I meant to say ascots look creepy even on women ( although women don't wear ascots ) or something like that. Unless he does wear women around his neck in which case I would like to see a pic of that.It would be interesting. Strike that... it would be creepier, yep.

March 5, 2010 at 9:37 AM 

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